Archives

The End of Angie’s List is Here Previously I wrote about the elimination of membership fees for Angie’s List and the potential consequences for Angie’s List as it made the [...]

Gaming the consumer experience is nothing new. Advertisers picked up on this more than a century ago by controlling the conversation about their product. Why let an unbound customer feedback [...]

Amazon was the king of online user trust. Built on the backs of reviewers, Amazon gained credibility with consumers and ushered in the collaborative buying experience we’ve come to enjoy. [...]

Social media has been slowly creeping into our lives since the early 2000’s. Originating in the threads of message board forums, what was once a place to share ideas and life tips has [...]