10 Best Facebook Ad Examples with Performance Data

Posted November 27, 2019

All advertisers are in pursuit of the perfect social media engagement ad. The below Facebook ad design examples are real, with actual conversion numbers dealing with fairly limited budgets. We manage various levels of social media budgets for our clients and in the last few years we have set up our own benchmarks of what to consider a well-performing Facebook ad. It all comes down to the purpose of the post. What are you trying to achieve? Page Likes, Post Likes, Image Likes, Clicks to Website (yes, these are usually the ones we strive for) or product purchases?

CLICK TO WEBSITE BEST FACEBOOK ADS

These ads can significantly boost the traffic to your website and improve its overall performance. You can lead clients to your blog or a shop page, where a further call to action can be incorporated.

The success of the ad is highly dependent on the visual (photo) and the message. We are showing you a few different examples of the ads that performed well. Data shown is for a test period when we establish the performance benchmark and decide on the overall advertising budget for that campaign.

HOME BUILDER FACEBOOK CLICK TO WEBSITE AD

FINAL CPC AND PERFORMANCE

Cost per Link Click: $0.09

Produced over 1,000 visits to the website in the first 48 hrs.

Target demographic: Limited to one state, age 35 – 60, defined household income

Reasons this ad was successful

Short an “catchy” pre-image content.
Captivating and very unique photo. Actual image of client’s project.

HOME IMPROVEMENT FACEBOOK CLICK TO WEBSITE AD

FINAL CPC AND PERFORMANCE

Cost per Link Click: $0.07

Target demographic: Women, Nationwide, 35-60, Interested in “Christmas”

Reasons this ad was successful:

Looks like a publisher’s blog
Split image – Adding close-up shot

ADVERTISING AGENCY FACEBOOK CLICK TO WEBSITE AD

COST AND PERFORMANCE

Cost per Link Click: $0.09

Target demographic: Nationwide, 30-50

Reasons this ad was successful:

Link leads to a YouTube embed video
Timing and topic

SERVICE OFFER FACEBOOK LINK CLICK AD

COST AND PERFORMANCE

Cost per Link Click: $0.37

Target demographic: Local, 25-60

Reasons this ad was successful:

Graphic
Arrow leading to a link click

SERVICE OFFER FACEBOOK LINK CLICK AD

COST AND PERFORMANCE

Cost per Link Click: $0.22

Target demographic: Very localized and targeted demographic – Under 20 mile radius

Reasons this ad was successful:

Graphic
Timing

IMAGE-BASED ADS

Resulting in engagements for a particular image post without any click generation. This ad type is one of the easiest to create and the cost of engagements is the lowest.