Branding and Identity

Starbucks Corp. is now serving the Impossible Breakfast Sandwich, featuring Impossible Foods’ plant-based sausage.

The new logo for the National Association of the Remodeling Industry (NARI) debuted last week. In the coming months, members will be inundated with logo update recommendations and brand usage [...]

In the run up to this week’s opening ceremony for the 2016 Rio Olympics the United States Olympic Committee (USOC) is making huge waves with warnings about trademark infringement for [...]

Guerrilla marketing is quite different from traditional marketing efforts. It’s defined as: an advertisement strategy concept designed for businesses to promote their products or services [...]

Brand development begins at the crossroads of perception, experience, and needs. Existing businesses often get stuck in an identity that they are reluctant to change. This is especially true for [...]

When finalizing a decision on remodeling project, a lot of homeowners will pose one final question, “Can you guarantee me that I won’t have to pay any more for this project?” They have heard the [...]

Even businesses with professional photos of projects or products have a need for an occasional stock photo. How important is it that your photo is unique? Thanks to Google’s reverse image [...]

Part 2 of 2 by: Benjamin Lindberg, CR In the last post, I wrote about the importance of protection afforded to trademarks, but didn’t specifically discuss Google’s take on the issue. Especially [...]

Part 1 of 2 by: Benjamin Lindberg, CR A trademark is a distinguishing name or symbol used for specific identification of brand or individual. It can be a logo or even odd phrase as in NBA player [...]