Brand Identity is the gear that makes the machine move. You take the perception of how customers look at a business or a product, and you maximize and market it to the fullest. The identity itself is a mash-up of the colors, logo, writing style, fonts, etc.. If you are not focused on your brand, yesterday is a good time to start.
With the transition to digital media, more eyes are watching your brand than ever before. It’s important to have consistent branding to maximize impression utilization. The easiest way to [...]