ABM – Always Be Marketing. This holds true to yourself and your business. We define it as using methods to inform potential clients that your business exists and that your service or product might be useful to them. This is done using platforms such as digital, print, TV, and even word of mouth. If you are not marketing, it means you do not want to grow your business.
A question we get from a lot of small business owners looking to make that next step is, “Do I need a marketing director?” This usually comes from someone who has already made the commitment to [...]