The Top 10 Most Expensive Keywords are:
You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education.
The next ten most expensive keywords complete our total list, resulting the top 20 most expensive AdWords keywords:
While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword advertising is a highly lucrative business for Google.
The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.
The minimum bid per keyword is 5 cents.
Google can make up to $50 per click from PPC keyword bids
Insurance keywords are by far the most expensive. The Google AdWords keyword categories with the highest volumes and costs, such as the “insurance” category, represent businesses with very high lifetime customer value – in other words, industries like these are willing to pay a lot to acquire a new customer because the long term pay out in so beneficial.
The top CPC for insurance keywords is $54.91.
The highest CPC for loan keywords is $44.28.
The top cost-per-click for mortgage keywords is $47.12.
The greatest CPC for attorney keywords is $47.07.
For credit keywords, the highest CPC is $36.06.
The highest cost-per-click for lawyer keywords is $42.51.
The top largest cost-per-click for donation keywords is $42.02.
The greatest cost-per-click for degree keywords is $40.61.
With hosting keywords, the highest CPC is $31.91.
The top CPC for claim keywords is $45.51.
The largest cost-per-click for Conference Call keywords is $42.05.
The greatest CPC for trading keywords is $33.19.
The highest cost-per-click for software keywords is $35.29.
The largest cost-per-click for recovery keywords is $42.03.
The maximum recorded cost-per-click for transfer keywords is $29.86.
For gas & electric keywords, the largest recorded CPC is $54.62.
The greatest cost-per-click for class keywords is $35.04
The highest CPC for rehab keywords is $33.59
The greatest cost-per-click for treatment keywords is $37.18
For core blood keywords, the highest cost-per-click is $27.80
Parts of this article originally appeared in wordstream.com. View the full article here:
The Infographic is Property of WordStream, Inc.
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