All advertisers are in pursuit of the perfect social media engagement ad. The below Facebook ad design examples are real, with actual conversion numbers dealing with fairly limited budgets. We manage various levels of social media budgets for our clients and in the last few years we have set up our own benchmarks of what to consider a well-performing Facebook ad. It all comes down to the purpose of the post. What are you trying to achieve? Page Likes, Post Likes, Image Likes, Clicks to Website (yes, these are usually the ones we strive for) or product purchases?
These ads can significantly boost the traffic to your website and improve its overall performance. You can lead clients to your blog or a shop page, where a further call to action can be incorporated.
The success of the ad is highly dependent on the visual (photo) and the message. We are showing you a few different examples of the ads that performed well. Data shown is for a test period when we establish the performance benchmark and decide on the overall advertising budget for that campaign.
Cost per Link Click: $0.09
Produced over 1,000 visits to the website in the first 48 hrs.
Target demographic: Limited to one state, age 35 – 60, defined household income
Reasons this ad was successful
Cost per Link Click: $0.07
Target demographic: Women, Nationwide, 35-60, Interested in “Christmas”
Reasons this ad was successful:
Cost per Link Click: $0.09
Target demographic: Nationwide, 30-50
Reasons this ad was successful:
Cost per Link Click: $0.37
Target demographic: Local, 25-60
Reasons this ad was successful:
Cost per Link Click: $0.22
Target demographic: Very localized and targeted demographic – Under 20 mile radius
Reasons this ad was successful:
Resulting in engagements for a particular image post without any click generation. This ad type is one of the easiest to create and the cost of engagements is the lowest.
Cost Per Engagement: $0.00012
Target demographic: One state
Reasons this ad was successful:
Cost Per Engagement: $0.008
Target demographic: Nationwide
Reasons this ad was successful:
Cost Per Engagement: $0.07
Target demographic: Nationwide, Women, 25-50
Reasons this ad was successful:
Cost Per Engagement: $0.05
Target demographic: Local
Reasons this ad was successful:
Resulting in video views, shares and comments.
Cost Per Engagement: $0.00066
Target demographic: Nationwide , 36-50
Reasons this ad was successful:
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