2023 Top Website Designs for Financial Advisors

Developing a successful website for a financial advisor requires good preparation and research.  As developers and designers, we follow a few simple steps to assure that the final product represents the firm well and our SEO will help our clients in their growth and target market reach.  90% of clients considering working with an advisor will visit their website first.  What is the image that you’re portraying?  Are you reaching the right audiences? Is your message unique to your target client? In the competitive world of financial advising, having a well-designed website is essential for success. A well-design website can not only attract potential clients but also help establish credibility in the industry.

1. What to consider before building a website for a financial advisor

   The initial part of the research includes learning more about the organization to assure that the services and the expertise are well represented.  It’s crucial to capture the unique experience and culture of the company whether the website will be serving institutional or individual clients. At the core of the initial meeting is discovery and capturing the needs and wants of the client. A well-designed financial advisor website not only aligns with the brand’s color schemes, typography, and imagery, but it creates a trusting feeling for the visitors.

2. Creating An Informational Platform For Users

   Redesigning your website goes far beyond just the design portion. From navigation to the information included, you will be creating a solid foundation upon which the user experience can be enhanced.
   Be very clear about your value proposition.  Where do you stand when it comes to unique expertise and what makes you the best selection for your website’s visitor?  Share advice and provide additional helpful information.

3. SEO for Financial Advisors

   Because the financial services market is heavily saturated and the breath of the services often overlaps between firms, SEO plays a crucial role in attracting new clients.  A good website starts in an outstanding out-of-the-box SEO. By optimizing content for both users and search engines, a new site can be tailored to make it function as an outstanding lead generator. Working with a company experienced in SEO and understanding the financial market will help you reach that goal.

4. Driving more traffic to your website

   The SEO portion works in tandem with building more traffic and creating an informational platform for users.  You can leverage blog posts and whitepapers to build the number of visitors on your website.  Each blog post written can be shared across all social platforms to create more interest and support the knowledge expertise in your field.

5. Compliance For Financial Advisors

   For web developers working with financial advisors understanding of the compliance and requirements is crucial in assuring a secure website. The compliance process in the financial industry is fairly unique and the standards are much higher than any other regular website development project.  Work with an agency that understands the regulations and can build, secure and maintain your website.  If you have any question or looking for an experienced website designer, contact us here at the Lion Tree Group.

6. Examples of the best designed websites for Financial Advisors and other Financial Institutions

NATIONS FINANCIAL GROUP

LIGHTBRIDGE 

WEGNER

CLF ASSET MANAGEMENT

HOPE COMMUNITY CAPITAL

For more information about how to redesign your Financial Advisor website or how to improve your existing SEO, contact us today. Lion Tree Group has been building websites for over 25 years and we have an extensive expertise in helping the financial sector firms in enhancing their digital presence.  With 26 national and international website design awards, you can be certain that your website will stand out and help you build a trustworthy and elevated image.